B2B (Business-to-Business)
Example
A company that manufactures office furniture might operate under a B2B model by selling its products to other businesses, such as corporations and educational institutions, rather than individual consumers.
Definition
B2B (Business-to-Business) refers to transactions where businesses sell products or services to other businesses rather than individual consumers. These transactions often involve larger volumes and more complex purchasing decisions compared to consumer sales.
Disclaimer: The terms and definitions provided in this business dictionary are for informational purposes only. While every effort has been made to ensure accuracy, the content may not be exhaustive and may not be applicable to all business situations. Readers should seek professional advice before making business, legal, or financial decisions based on the information provided. The authors and publishers are not responsible for any errors, omissions, or outcomes related to the use of this dictionary.