Bootstrapping
Example
Many small businesses start by bootstrapping. For example, Mailchimp started as a bootstrapped company, growing without outside investors by reinvesting its revenue into the business.
Definition
Bootstrapping refers to building a business from the ground up with personal finances or the company’s revenue rather than relying on outside investment or loans. Entrepreneurs often bootstrap to retain complete control over their company, though it can limit the speed at which the business scales due to limited financial resources.
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