Branding
Example
Coca-Cola’s branding, including its iconic logo and red color scheme, helps differentiate it from other beverage companies and fosters a strong emotional connection with its customers.
Definition
Branding is the process of creating a unique identity for a business through the use of symbols, design, and messaging that distinguishes the business from its competitors. A strong brand can foster customer loyalty, increase market recognition, and establish trust with consumers. Branding involves the development of the brand name, logo, visual identity, and marketing strategy.
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