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Tech, Innovation & Contrasts: Negotyum's Journey to San Francisco

In early June, we had the incredible opportunity to travel to California, United States, for the WWD23 events organized by Apple. Our purpose extended beyond attending these events as we also aimed to prospect and meet with clients from across the pond.

This trip turned out to be an enriching experience, allowing us to witness firsthand some of the most iconic and influential places in the world of technology and entrepreneurship. Our journey took us not only to San Francisco but also to Silicon Valley, Palo Alto, Cupertino, and Stanford University.

Silicon Valley: The Epicenter of Innovation

One of the highlights of our trip was undoubtedly Silicon Valley, the renowned valley where numerous successful and disruptive companies have flourished, including Google, Facebook, Netflix, and Tesla.

Immersing ourselves in this hub of knowledge, we absorbed wisdom and witnessed the latest technological advancements that are revolutionizing well-established industries, such as automotive. Among the awe-inspiring experiences was the opportunity to test a fully autonomous car, leaving us impressed with its flawless operation and remarkable safety features.

Furthermore, we visited Apple's headquarters in Cupertino, an impressive circular building embraced by lush greenery, boasting a minimalist and elegant design. It was here that we were introduced to some of the most innovative products of the Apple brand, including the Apple Vision Pro—augmented reality glasses that promise to redefine our interactions with the digital world.

Another must-see destination was Google's headquarters in Mountain View. The sheer diversity and palpable creativity permeating the premises left us pleasantly surprised. From vibrant bicycles to towering dinosaurs, and from slides to hammocks and verdant spaces, this was an environment that not only fostered innovation but also nurtured collaboration and teamwork.

Stanford: The Cradle of Future Leaders

Among the places that captivated us, Stanford University's campus stands out as one of the most prestigious and selective academic institutions worldwide. It serves as the breeding ground for future leaders who will spearhead organizations and institutions driving transformative change across the globe.

The campus exudes ambition, youthfulness, positive energy, and an abundance of wisdom. Moreover, it is exquisitely beautiful and vast. As we strolled through its historic buildings, gardens, libraries, and laboratories, we couldn't help but feel privileged to tread upon such hallowed grounds.

San Francisco: A City of Light and Shadow

Our journey also took us to San Francisco, the renowned and cosmopolitan city of California. Here, we had the pleasure of relishing the iconic sights, such as the Golden Gate Bridge, Alcatraz Island, and the beloved cable cars. Additionally, we seized the opportunity to visit Salesforce Tower, San Francisco's tallest skyscraper, where we worked and held meetings on the 37th floor of this magnificent 65-story building.

However, our experience in San Francisco proved bittersweet. Various factors, such as the fall of Silicon Valley Bank, the surge of remote work among well-paid startup employees, and the rise of fentanyl—a potent drug—in downtown San Francisco, left us with a lingering sense that the city is no longer a paradise for all technology enthusiasts. It was disconcerting to witness aspects of insecurity, inequality, and decline.


In conclusion, our journey to California was an extraordinary and unforgettable experience. We gleaned invaluable insights into technology and innovation, explored incredible destinations, and crossed paths with inspiring individuals. Simultaneously, we encountered contrasting realities and social issues that prompted us to reflect on the challenges the technology sector must overcome to foster sustainability and inclusivity.

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