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As important as having a good product is knowing how to sell it

If you're like many people in this world, the title of this article may have scared you off or, at least, you'll read it because you have no other choice. We won't deny reality, it's true that many people don't like the idea of having to sell. And this can be due to such varied and ingrained reasons as fear of rejection, lack of self-confidence, or the belief that sales is a dishonest activity.


However, it is important to remember that the ability to sell is essential in many aspects of life, whether in the professional or personal sphere. Selling is not just about persuading someone to buy something, but it also involves the ability to present ideas effectively, influence other people's decisions, and negotiate successful agreements.

But let's go step by step and start at the beginning, with the element that generates this whole process: the product.

Why is it important to have a good product?

Firstly, we have to highlight that having a good product is essential for any successful business. A good product should meet the customer's needs and desires, be of high quality, and have a fair price. Without a good product, it is difficult, if not impossible, to attract and retain customers.

Despite the importance of having a good product, the ability to sell is equally crucial. You may have the best product in the market, but if you don't know how to sell it, you won't be able to reach your target audience. The ability to sell involves effectively communicating the value and benefits of your product to potential customers and convincing them to buy it.

Selling is a skill that can be learned

Fortunately, selling is a skill that can be learned and improved over time. Effective sales techniques include actively listening to the customer's needs and desires, asking questions to better understand their needs, and providing tailored solutions that meet those needs. It's also important to have a solid understanding of the product and be able to clearly communicate its features and benefits.

To succeed in selling a product, it is important to have a solid sales strategy. This involves understanding your target market, identifying the most effective sales channels, setting clear and measurable sales goals, and developing a plan to achieve those goals. A solid sales strategy can help you increase your sales and reach a wider audience.

Selling doesn't end after the sale

It's important to remember that the sale doesn't end after a purchase has been made. It's important to maintain a positive relationship with the customer after the sale and ensure they are satisfied with their purchase. This can generate loyal customers and increase the likelihood of repeat sales and customer referrals.

How can I learn to sell?

If you're already convinced that you need to learn or improve this skill, now you need to take action. Below are some ways to learn this skill.

Research and read sales books: There are many books and online resources that can teach you about effective sales techniques. Some of the most popular books are: The Art of Closing the Sale by Brian Tracy, How to Win Friends and Influence People by Dale Carnegie (a classic), and SPIN Selling by Neil Rackham.

Take a sales course: Many companies and organizations offer online and in-person sales courses. These courses can teach you practical sales skills and effective techniques. Udemy has some highly rated sales courses at an affordable price. We recommend that you go to their website and explore a bit. Just as an example: Sales: 30 Responses to Handle 30 Sales Objections.

Observe successful salespeople: If you know someone who is a successful salesperson, ask them to teach you their sales techniques and strategies. Observe how they interact with customers and how they present their product or service.

Practice: Selling is a skill that requires practice. Try to sell products or services to friends and family, or participate in online sales activities to gain experience.

Learn about the product or service: It is important to have a deep knowledge about what you are selling. Research and learn everything you can about the product or service so you can effectively answer customers' questions.

Remember that selling is not just about persuading someone to buy something, but also involves listening and understanding the customer's needs. Focus on building strong, long-term relationships with your customers and finding solutions that meet their needs.

Finally, I hope you leave with this idea: "having a good product is important, but the skill of selling is equally crucial to business success." Therefore, instead of fearing sales, it is important to recognize its importance and work on developing this skill to make the most of opportunities that come our way. And, if you need help with your business or project, do not hesitate to explore the solutions we offer at Negotyum.


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